How To - Do SEO for Google

How To - Do SEO for Google

SEO is the process of getting better visibility in the organic (non-paid) listings on a search engine.

Taking Google as an example, here’s the critical information you need to know..

Get a Keyword Rich Domain Name
If you already have a domain name you may not be able to change it. But if you're building a new website register a keyword rich domain name. Pick one or two keywords that are valuable to your business. It might be the name of a product or service, or an industry term, or whatever. One or two keywords are all you need, but consider them carefully. Do keyword research and decide which keywords are important to you. Look at keyword frequency (i.e. how often the keyword is searched). Now register the domain name. Of course, there's a very good chance that the domain name is taken. No problem, just register a minor variation that does not introduce any new keywords, or add some hyphens between the keywords in the domain name.

Optimize Title Tags
The Title Tag is not on the page, it's in the page html. The Title Tag of a web page is the text that shows at the top of the browser window when you go to the page. Make sure the Title Tag of the page is short, descriptive, and contains your keywords. The Title Tag is very important to Google, so take time to get it right. If your website has multiple pages then each page should have its own descriptive Title Tag. Do not just copy the Title Tag of the homepage to other pages.

Make sure your page has a text headline
Give your page a headline that relates to your Title Tag and contains the keywords. It's ok if you just copy the Title Tag as the headline of the page. Make sure the page headline is text, do not use a picture with embedded “text”. Google hates that.

Make sure your pages have text content
Page content should be informative and all about your keyword topic. Keep the page content focused on the topic described in the Title Tag. Don't go off topic and don't make the content too long. The content should be rich in text. You can use pictures of course, but make sure all the important information is included as text. Google loves text. “Text” embedded in pictures and Flash content will not help your SEO. Google looks for good old fashioned text.

Get high quality inbound links
Inbound links, also called backlinks, are other websites that link to your website. Google will check these sites for quality, relevance, and the text used in the link. Only get links from sites that are about the same subject as your site, meaning links from sites in your industry. Links from other sites will not help, and may harm your SEO. When it comes to links it's quality not quantity. You can get links by listing in industry directories, sending out a Press Release, and asking other sites to link to you. Do not be tempted by offers from companies to sell you links. Remember, links are like reputation, you need a good one. So you should only consider quality links from respected sites in your industry. When you do get someone to link to you the exact text they use for the link is important. The link text should be relevant and keyword rich. Do not allow a site to link to you with text such as "click here", make sure the text they use is descriptive. For example, if you're in the business of selling Blue Widgets a good link would be something like "Leading Supplier of Blue Widgets". Google likes link text that says what you do!

Update your website frequently
Most people forget or ignore this rule. Google hates websites that are published and then just left alone. Don’t be one of these sites. Add fresh and helpful new information to your site frequently. How frequently? Daily. Yes, daily!

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Content written and posted by Ken Abbott abbottsystems@gmail.com