How To - Do SEO for LinkedIn

How To - Do SEO for LinkedIn

SEO is not just for Google. LinkedIn has a search feature, which means SEO can help. For Google you do SEO on your website. For LinkedIn you do SEO on your Profile. Here's how..

Find some keywords
Find keywords that describe your skills, products or services. This is a very important step, so take some time to find the right keywords. You don’t need many, 5 is plenty.

Check your position in searches
Search on each of your keywords on LinkedIn and see if you show up at the top. Chances are you don’t. So here’s how you fix that..

Edit your Profile
Make these important changes..

The photo should be you only, it should be an up-close head and shoulders shot. Make sure you’re dressed appropriately and smile.

This is the text immediately below your name. Write a short headline that contains your keywords. Keep it factual.

This is immediately below the headline. Complete it accurately, and also add the “industry” field with the industry that applies to you.

Complete this with a description of your experience and skills. Keep it SHORT, but be sure to use your keywords.

Complete this accurately.

This is important because this is the place people will endorse you, and endorsements look good. Just list a few skills, and make sure you include your keywords.

List the jobs you’ve held. Keep it accurate. This is NOT a copy of your resume, it’s very different. Make sure the title of each experience contains your keywords, you’ll probably need to write new keyword rich titles. Keep the job description SHORT and keyword rich, and stress any achievements. Do NOT just copy this from your resume. It needs to be MUCH shorter.

This section is VERY important for boosting you to the top of LinkedIn searches. A “project” is any piece of work you’ve done no matter how long it took - it may have been only a few hours. You should be able to think of several projects. You’re going to need a few. Now add each project. The title should be keyword rich using your list of keywords. The description of each project should be SHORT but accurate, stressing your skills, and of course including your keywords.

Re-check your position in searches
Now do a LinkedIn search on each of your keywords again. You should see yourself ranking higher. But if you don’t the solution is easy - just add more Projects until you see yourself show up. The Projects section is the key!

Good luck!

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Content written and posted by Ken Abbott