How To - Pick A Domain Name

How To - Pick A Domain Name

If you're a global brand then your domain name should be your company name. But for most of us this is not the case. So..

Pick a keyword phrase that's valuable to your business. It might be the name of a product or service, or an industry term, or whatever. One keyword phrase is all you need, but consider it carefully.

Now register it as a domain name. Of course, there's a good chance it's taken. No problem, just register a minor variation that does not introduce any new keywords. For example, if you serve a local market then append your city name to the keyword. Or you could add hyphens between the words. Keywords in domain names help both SEO and SEM. Google likes them!

Content written and posted by Ken Abbott abbottsystems@gmail.com
Internet Marketing Consultant