How To - Advertise on Google

How To - Advertise on Google

Google has two advertising platforms, Google AdWords Express and Google AdWords. They may sound similar, but they're very different.

Google AdWords Express is much simpler and is designed for local businesses, so if you're a retail store with a modest budget this is the one you need. But, if you have a larger budget and want to show over a bigger geographical area and on specific keywords then use Google AdWords. Here's the scoop..

1) The "gateway" to all Google services is Google gmail, so first sign up for this and get a gmail address. This is more than just an email address, it's your "Google Account".

2) Login to your Google Account then sign up for Google "AdWords Express" and run your ads. AdWords Express

3) Login to your Google Account then sign up for Google AdWords and run your ads. Warning - AdWords is far more complex than AdWords Express and unless setup and optimized correctly it's easy to burn your budget. Hire a specialist to run AdWords ads for you. AdWords

Google advertising is pay per click (PPC) which means Google does not charge when they show your ad, they only charge when someone clicks on your ad.

FREE bonus
If you qualify as a "local business" you can list your business locations list on "Google My Business". It's totally free. This will ensure you show up on Google Maps. As far as Google is concerned a "local business" is any business where customers come to a physical location. So for example, a florist is a local business, but so is McDonalds!

Need help? Contact me anytime. I have over 10 years experience advertising on Google.

Content written and posted by Ken Abbott